5/12/2023 0 Comments Heath brothers made to stick![]() ![]() ![]() Made to Stick uses cutting-edge insight to help you ensure that what you say is understood, remembered and, most importantly, acted upon. At the same time, by demonstrating strategies like the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights. how pitches like ' Jaws on a spaceship' ( Alien) and ' Die Hard on a bus' ( Speed) convince movie execs to invest gigantic sums even when they know nothing else about the projectĪs entertaining as it is informative, this is a timely exploration of a fascinating human behaviour. how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria ![]() Packed full of case histories and incredible anecdotes, it shows: Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts? Dan Heath is the New York Times bestselling co-author, along with his brother Chip, of four beloved business books: Switch, Made to Stick, Decisive, and The Power of Moments. ![]() Why does fake news stick while the truth goes missing? A bestselling communications book that helps ensure what you say is understood, remembered and, most importantly, acted upon ![]()
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